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http://www.anzmac2008.org/_Proceedings/Index.html

1behaviour 1brands 1consequences 1environment based 1feelings 1innovation 1key business processes 1market entry 1marketing 1product 1resource based 1time orientation

2Ngo, Liem 1Griffin, Deborah

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1behaviour 1brands 1consequences 1environment based 1feelings 1innovation 1key business processes 1market entry 1marketing 1product 1resource based 1time orientation

2Ngo, Liem 1Griffin, Deborah

Title
Creator
Date

Explaining brand performance differentials between firms via innovation and marketing

- Ngo, Liem, O'Cass, Aron

Creator: Ngo, Liem , O'Cass, Aron
Resource Type: conference paper
Date: 2008

Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling

- Griffin, Deborah, O'Cass, Aron

Creator: Griffin, Deborah , O'Cass, Aron
Resource Type: conference paper
Date: 2008

International market entry mode strategy: a region-within-country perspective

- O'Cass, Aron, Ngo, Liem

Creator: O'Cass, Aron , Ngo, Liem
Resource Type: conference paper
Date: 2008

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